Do you know what “ghosting” is? “Ghosting” is the failure to show for a scheduled appointment. Let’s say you’re trying to fill a critical job opening. How many no-shows will you suffer through before a candidate actually shows up to do the interview? With drone video, we solved that problem and eliminated “ghosting.”
We’ve seen “ghosting” at some companies occur 70% of the time. I was talking to an HR Manager in Mesa, Arizona and asked if they had any hiring issues. She seemed rather surprised at the question because after all, this was United Acme (fictional name)! No, they had no problems at all with hiring. I then asked her if they had any issues with “ghosting” – people not showing up for interviews or work even? She responded, “Well of course, but everyone has that issue.”
I then explained that with a 2-minute drone video about the company, we had reduced “ghosting” to zero, plus it allowed us to motivate existing employees. How do we do that? With a short video about the company that some have equated to an action movie trailer. We use drone footage of the company along with touting the company’s benefits and unique features. Basically, we promote the company. Candidates and employees see the video get excited about the company. For employees there’s the benefit of being able to show family members where they work.
How do we do it? With drone video, we can create or release tension. We have 14 different video techniques that either build or create tension and then release tension to allow the viewer to feel good. In this way, we make the video exciting.
Here is an example. The scene opens with the drone low to the ground and the camera gimbal is down. That means the viewer has limited visibility and doesn’t know where they are going. As the dramatic music builds, we are racing over the ground. Where is the drone taking us? The music and the tension builds. Then as we get closer, the camera slowly gimbals up to reveal the factory and name of the company. Tension of the unknown is released and the viewer thinks, “Wow, that’s cool!”
Ok so what’s unique about the company? In the video, we have more footage. We “dolly” (a camera term for moving in) to parts of the outside of the facility. The viewer wants to know more. Questions like where is this place? What do they do? Why should I work for them? After different aerial views and more intense music, we answer the questions and we give the viewer the info they need to create excitement and leave them impressed. A pull away shot with a gimbal camera up resolves the tension because the viewer has seen this before.
To finish the two minute video, we finally do a pull away shot that shows the company as the center of the world. Yes, center of the world! The musical ride resolves as the drone appears to fly into space and the viewer has the tension resolved. More importantly they know what the company does. They know the company benefits, where it’s located, and why they want to work for that company. The candidate or employee is “fired up” and feeling really good about the company.
We’ve used this format countless times and we’ve had tremendous success. Ghosting which used to occur at a rate of about 70% was reduced to zero. Employees were so motivated that they wanted to show their families, “Look! Here’s where I work.” The really nice thing is that it’s a formula that can be repeated over and over again no matter what size your company is. So we can do this for you!
