The Value of Virtual Tours

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Corporate Capture

Virtual Tours add value for businesses and real estate. We divide these into four categories, so see if a Virtual Tour can help your business endeavor.

We know that Virtual Tours can add value to individuals. In a fast and efficient way, individuals can document places they’ve visited and sites they’ve seen. Whether people are on holiday or a quick vacation, a Virtual Tour allows people to relive places they’ve been. The individuals can then “pull” friends right back into places they visited or sites seen.

But how can Virtual Tours add value to businesses? We break the businesses down into four different categories and explain how Virtual Tours add value. By adding value we mean the Virtual Tour creates interest. More interest results in greater customer visitation. More visitation means an increase in sales, and more sales result in greater profitability.

  1. Seasonal and/or Tourist Attractions – through a Virtual Tour, customers can visit businesses ahead of time without ever leaving their home. Potential customers know exactly what the business or facility looks like and what that business is offering. The customer arrives at the business with a sense of “déjà vu.” The customer feels more comfortable about the business without ever having been there. Virtual Tours create a real sense of immersion and inclusion even before the customer arrives.
  2. General Businesses – Virtual Tours allow businesses to market their product or service even when they are closed. With a Virtual Tour, customers can do a walk through of the facility and see where everything is at and where they need to go. The Virtual Tour aides the customer making a buying decision without even having arrived at the facility.
  3. Homes For Sale – Virtual Tours really shine in the real estate market. It’s been shown that when people decide to buy a home, 100% of them go online first. A recent review of the housing market in the Scotts dale, Arizona area showed that fewer than 33% included Virtual Tours. But a Virtual Tour and drone video are the very things that sets one seller apart from the competition. The review showed that while many houses had been on the market for 120+ days with many suffering multiple price cuts over time, the houses with Virtual Tours had been on the market for less than 4 weeks.
  4. Hotels, AirBnBs, and Rental Properties – when people are traveling, they are often looking for the best value, but value is not always the cheapest price. A Virtual Tour allows the property show the potential customer the properties strengths and amenities. The customer can try before they buy or in this case see before they rent. They arrive in confidence with no surprises.

So whatever your business, consider a Virtual Tour to promote your business and get more customers. A Virtual Tour informs people unfamiliar with your operations and gives customers a sense of “déjà vu” for when they arrive. The Virtual Tour allows the customer to feel a real sense of immersion and inclusion without ever being there in person.

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